The true story of the iconic tagline “Because I’m worth it.” | The Final Copy of Ilon Specht
34,068 plays|
Ben Proudfoot |
TED Docs
• March 2025
From two-time Oscar winner Ben Proudfoot comes THE FINAL COPY OF ILON SPECHT, an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1973, creating a four-word feminist manifesto that, against all odds, changed advertising forever. Produced by Traverse32 and Breakwater Studios in partnership with L’Oréal Paris and McCann. (Contains mature language)