The counterintuitive way to be more persuasive
2,377,688 views |
Niro Sivanathan |
TEDxLondonBusinessSchool
• May 2019
What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.